About StandardFA

Management Team

Mr Alvin Tan Chin Cherng
Chief Executive Officer

Alvin Tan is recently promoted to be the Chief Executive Officer of StandardFA. He was the Chief Marketing Officer of StandardFA and manages the company’s Sales, Marketing, Branding and Communication division. Alvin has been a key member in StandardFA and assumed various senior roles before accepting the current position. He started his investment career with TA Unit Trusts Bhd as their Senior Agency Manager, where he is awarded as the Top Newcomer and Most Promising Consultant Year 2002. He graduated top from his class and holds a first class honours degree in Finance from Universiti Tenaga Nasional Malaysia, majoring in investment and risk management.

KL Wong
Mr Wong Keng Leong
Chief Distribution Officer

KL Wong have 25 years of experience in the financial services industry. He started his career in the insurance industry and subsequently promoted as Agency Manager of Great Eastern Life Insurance professionals. He is a Chartered Financial Planner and Chartered Life Underwriter. In year 2008, he obtained licenses from both Bank Negara Malaysia & Securities Commission and becoming one of the pioneer practitioners in the Malaysian financial advisory Industry.

hui koon
Ms Tan Hui Koon
Chief Investment Strategist

Ms Tan holds a Bachelor of Business Degree, majoring in Accounting and Finance from University of Technology Sydney.  She is a Certified Practicing Accountant and Chartered Accountant recognized by both Australia Society of Certified Accountant and Malaysia Institute of Accountant respectively.  She is also a Chartered Financial Analyst (CFA) and a Financial Risk Manager of Global Association of Risk Professionals. She has over 20 years of professional experience with mostly multi-national financial institutions and audit firms, covering investment management, risk management, strategic planning and advisory services. Prior to joining StandardFA, she was attached to AIA Berhad. as Senior Manager, responsible for formulating investment policies, procedures and strategy as well as managing equities and balanced with a combined funds size of RM1.89 billion. She was also held Chief Investment Officer in Inter-Pacific Asset Management and Equity Fund Manager with ING Funds Berhad and Prudential Fund Management Berhad.

Mr Ruban Pereira
Head of Finance & Operation

Mr. Ruban Pereira currently holding the position as Head of Finance & Operations in Standard Financial Planner Sdn Bhd, prior to his appointment he was attached to Financial Planning Association of Malaysia as Head of Admin & Finance for two years. Formerly he was attached to Genting Sanyen Industrial Paper, subsidiary for Genting Berhad as an Accountant (5 years), Maritime Pte Ltd, Singapore as an Accounts Officer (4 years) and Sime Rengo Packaging (M) Sdn Bhd, subsidiary of Sime Darby Berhad as an Accounts Supervisor (5 years).

He holds a Bachelor of Commerce Degree (Cost Accounting) from University of Kerala, India.