About StandardFA

Vision & Purpose

Our Vision

To be the leading brand in financial services.

Core Purpose

To help our clients to achieve their financial aspirations.

To provide an inspiring environment where our advisers can excel in building a successful advisory business.

Core Values

Integrity & Care

We are committed to promoting the highest standard of honesty, integrity and care to our clients.
Our behaviour defines us.

Trust & Respect

We are committed to fostering an environment in which every member of our organisation nurtures the spirit of trust, teamwork, openness and respect. We are united by clear common purpose.

Courage & Passionate

We are committed to pushing the boundaries of collaboration with our partners and to have the courage to go beyond the conventional. We are committed in heart and mind to be at the forefront of the industry.

Pursuit of Excellence

We are committed to the pursuit of excellence by nurturing a culture of learning and continuous innovation in our solution delivery to, and interaction with our clients. We thrive on our clients’ satisfaction.